Membuat Iklan

Teori Periklanan

1.Teori A-T-R

Awareness                   - Menggugah kesadaran khayalak bahwa produk yang diinginkan itu ada

Trial                             - Mempengaruhi konatif khalayak , mendorong untuk langsung mencoba

Reinforcement            -Proses peneguhan/penguatan iklan , menimbulkan sikap positif terhadap produk

2.Teori Selective Influence

Selective attention      - Memilih memperhatikan pesan tertentu.

Selective perception   - Faktor-faktor , minat dan kepercayaan ,pengetahuan sikap dan kebutuhan nilai-nilai.

Selective recall           - Hanya pesan-pesan yang diingat.

Selective Action          - Memilih memperlihatkan pesan tertentu.

3.Teori Cutting Edge

Secara tidak disadari dapat mengubah bentuk prilaku yang menyimpang dari suatu budaya umum dan membentuk sub budaya kelompok tertentu.

Efek yang semula direncanakan untuk khayalak sasaran tertentu tidak tercapai.

Advertisement Language

Advertisement language is about a persuasive words with intention to make people interested with our product. The kind of language that we should use is something that will catch customer eyes and also easy to understand and keep in memory. There a lots of style about how to make advertisement that will make customer interested. But from what i’ve seen there are some differences between advertisement in english and in bahasa indonesia. Here i will explain them one by one for each language.

First is about advertisement in English that is more shows more about the main message about the product. Advertisement in english isnt always use grammar correctly because they dont want to make long sentences and waste space on the advertisement area. They also use a direct message that is straight to the point about the prodcut. Advertisement in english also has a simple design but interesting and usually they only use one solid colour for the background of the advertisement.  Advertisement in english use short words that isnt give us long describing about the product, if they have discount or sale they will print it on big size so it will catch people attention. Most of international store that has customer  from lots of country they use English as their advertisement language because it’s more efficient with short words and easy to understand too for people who dont understand english very well. Advertisement in english also use pictures that is quite big about the product that is on their advertisement, they dont give much detail on it so people will come to their store to know more about the product.

Second is about advertisement in Bahasa Indonesia, the design is more complicated with lots of pictures and detail. Sometimes they use hyperbola sentence on their advertisement to catch people attention. As what i’ve seen on the picture of Bahasa Indonesia advertisement is give much more detail about the product and they arent just giving detail about the product itself sometimes but also about the store. They also give map direction for people ti their store and it’s described very well. Advertisement in Bahasa Indonesia is giving much more details too about the advantages from their product. About the product picture, advertisement in Bahasa Indonesia use lots of pictures and sometimes it’s printed on big size, the purpose is to make people know more about their product and recognize it very well.

My conclusion about those advertisements are for the store that dont have much space for the advertisement they better use the advertisement in English because it will be more efficient and dont need lots of detail and explanation but if the store want something that describe their product well they should use the Bahasa Indonesia version because in this style they often come with lots of detail about the product, the store and also the map for customer to get their product. The design bertween those advertisement can be arranged according to our taste so we can make custom design for our advertisement, we dont have to use the design that people is in common.

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